Why we get out of bed in the morning

To create a world where every child has access to quality education and parents don't have to choose between career and family.

Why we do what we do

Families around the world have now had an even closer look at the state of schooling. To many, it is clear that while life has become increasingly mobile and flexible, the educational system remains static. This mismatch weighs on family lives and hinders the quality of education that institutions can provide.

The educational system has undergone and is undergoing brilliant iterations, augmentations and innovations. However, it is still adapting to a structure that no longer reflects the life we lead. 

We are designing education to fit life today. An alternative that exceeds current international standards, by giving educators the tools, time and resources they need. With you, we are making a world where every child has access to quality education, and parents don’t have to choose between career and family.


We are: 

  • Working with world-class ethicists in data and education.

  • Only using data to positively impact teaching and learning.

  • Using non-biased data to train our algorithms.

  • Transparent and actively communicative about our data collection, storage, protection and use.

  • Based in Europe and comply with the General Data Protection Regulation (GDPR).

Meet our founders

John Hall


A walking-talking encyclopedia for educational research that has worked almost every job in the field of education. 

Noam Gerstein


An entrepreneur that likes to grow humans, friendships, plants and businesses.

Meet the team

Ella Huddleston


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Bryony Whitehead


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Joseph Hoppe


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Adria Trivisone



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